Tired of systematic markups in a period of economic decline, […]
Japan’s Premium Pricing Problem
In Tokyo, Abercrombie Misses Its Mark
From culturally insensitive staff and dim, aggressively perfumed spaces to […]
For Japanese Shoppers, Uniqlo Is a Feel-Good Commodity
The Japanese brand has attained some cultural cachet, but its […]
Why Japan Fashion Week Isn’t Ready for Prime Time
The Tokyo-based fashion week suffers from a lack of top […]
Why Uniqlo Is Reigning Supreme
The Japanese fast-fashion brand has successfully courted trend-setting youth, whose […]
The Lowdown on H&M x Comme des Garçons
BoF sits down with H&M creative advisor Margareta van den […]
With the Arrival of H&M, Swedish Fast Fashion Finally Comes to Japan
Still attracting long lines in Ginza, the fast-fashion giant’s greatest […]
No ‘Ametora’: Why the Neo-Trad Trend Failed to Catch On in Japan
Japanese hipster youth’s rejection of American prep style underscores that […]
Japanese Women | From Luxury to Yuru-Nachu
TOKYO, Japan – So far, 2008 has been a foreboding […]