After Kelly Clarkson’s viral clash with a Brooklyn boutique, BoF’s […]
Who’s to Blame for Bad Customer Service?
The Categories Where ‘Clean’ Still Matters
So-called ‘clean’ skincare has lost its appeal as shoppers favour […]
Galderma to Acquire ZO Skin Health for $1.5 Billion
The Swiss firm agreed to purchase the medical-grade skincare company […]
Why Is It Still So Painful to Shop in Stores?
Kelly Clarkson’s viral feud with an independent Brooklyn toy store […]
Can Culture Still Move the Needle in Sportswear?
At a time when Nike and Adidas are doubling down […]
Dongliang Wants to Be Luxury’s Gateway to China
The retailer’s rigorously curated and cultured approach has already made […]
Givaudan Sales Beat Expectations on Fine Fragrance Strength
A surge in sales of scents for luxury perfumes and […]
How Fashion Brands Get AI Visibility Right
Getting AI to understand a brand does not guarantee it […]
Mike Ashley’s Frasers Boosts Position in Burberry
Frasers Group Plc now possesses over 7 percent of the […]
Riyadh Fashion Week Postponed Amid Regional Conflict
The event was due to begin Oct. 15, but no […]
LVMH Fashion Sales Slip on China Weakness, Dimming Recovery Hopes
A decline in fashion and leather goods sales underscores the […]
Isamaya Ffrench Has Departed Namesake Brand
The makeup artist has not been involved with Isamaya Beauty […]
BoF Professional Masterclass | How Brands Can Get Category Expansion Right
Join us for our next BoF Professional Masterclass on Wednesday, […]
BoF Live | How to Measure the Marketing Impact of Desirability
Join us on Thursday, October 22, at 16:00 BST / […]
How Brands Can Get Category Expansion Right
Successfully launching a new beauty segment can bring brands fast […]